Over the past few years, there have been numerous experts, articles, journals, books, and commissions that have been out to the public domain trying to explain what the future of work is. The topic has continued to be the subject of debates and discussions as individuals make efforts to establish the effects of technology on society, employment, and lifestyle. Years ago, when Facebook and the internet were inexistent, there was emphasis on the change in the world of work, which …
Kategorie: Artificial Intelligence
The ideology that robots will be taking over everyone’s job is a myth. However, we cannot dispute the fact that technological advancement has had both negative and positive impact on the world of work. Unfortunately, according to a study on the future of work, these effects will continue to be felt across the globe. While the concern of many is on the quantity of work, the worry should be on work quality. The Impact of Technology to the World of …
Programmatic advertising involves real-time bidding on advertising inventory to help with targeted ads. This trend has grown into a major element in today’s advertising sphere. Publishers face increasing demands to make things easy and efficient for advertisers. Buyers of advertising inventory have come to rely on open marketplaces to find what they need. The problem with this is that publishers are left wondering how to leverage their private marketplaces (PMPs). In this article, I explore the solutions that different publishers …
In recent years, browsers have inundated users with updates to block ad-tracking. Apple is the most visible crusader against tracking and other forms of data harvesting, but others such as Firefox and Chrome are not far behind. Indeed, there are reports that Google is developing a tracking proof version of Chrome. Risk of losing clients Readers can understand why publishers have been rattled by the relentless onslaught on one of their leading sources of revenue. Some of the concerns are …
Ad vendors responded to the shift from second-price to first-price bidding by introducing bid shading. The rationale was that this strategy would save buyers money while maximizing the return on their advertising budget. However, bid shading continues to confound both advertisers and publishers who cannot figure out its role and the value it adds to the process of buying programmatic ads. This post seeks to clarify some of the misconceptions about bid shading. Bid shading is an old technique Bid …
Andrus Andrip, Vizepräsident der Europäischen Kommission, hatte im Oktober 2018, den ehemaligen Direktor der Europäischen Rundfunkunion (EBU) Guillaume Klossa zu seinem Sonderberater ernannt und ihn gebeten, seine Einschätzungen zu den Herausforderungen und Chancen Europas im Zusammenhang mit der Entwicklung neuer digitaler Technologien wie Künstlicher Intelligenz und verwandten Systemtechnologien zusammenzufassen. Hier der Link zum Originalentwurf des EU-Reports: An Industrial Media Strategy to leverage Data, Algorithms and Artificial Intelligence. Guillaume Klossa, Sonderberater des Vizepräsidenten der Europäischen Kommission, legt Bericht vor Als Reaktion …
Every coin has two sides, and every tool can be used for creative as well as destructive purposes. When it comes to such powerful new tools as learning networks, this adage has new and unforeseen implications. Since machine learning is spawning a host of innovative tools with never before seen possibilities, society must reflect on their ethical implications and potential pitfalls. There are some pressing questions to be debated in the short term, and this article will bring up the …
Overview Owning a Business in the 21st century and not thinking of gaining an online presence in this era and time of the internet age is not the best approach as far as high productivity is desired. Every business person would tell you that the primary aim of his/her business is to a make profit. And how do these profits come?. Customers engaging with his products. And how’s that possible? making your business known to your target audience. So in …
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