In recent years, browsers have inundated users with updates to block ad-tracking. Apple is the most visible crusader against tracking and other forms of data harvesting, but others such as Firefox and Chrome are not far behind. Indeed, there are reports that Google is developing a tracking proof version of Chrome. Risk of losing clients Readers can understand why publishers have been rattled by the relentless onslaught on one of their leading sources of revenue. Some of the concerns are …
Kategorie: Artificial Intelligence
Programmatic advertising involves real-time bidding on advertising inventory to help with targeted ads. This trend has grown into a major element in today’s advertising sphere. Publishers face increasing demands to make things easy and efficient for advertisers. Buyers of advertising inventory have come to rely on open marketplaces to find what they need. The problem with this is that publishers are left wondering how to leverage their private marketplaces (PMPs). In this article, I explore the solutions that different publishers …
Andrus Andrip, Vizepräsident der Europäischen Kommission, hatte im Oktober 2018, den ehemaligen Direktor der Europäischen Rundfunkunion (EBU) Guillaume Klossa zu seinem Sonderberater ernannt und ihn gebeten, seine Einschätzungen zu den Herausforderungen und Chancen Europas im Zusammenhang mit der Entwicklung neuer digitaler Technologien wie Künstlicher Intelligenz und verwandten Systemtechnologien zusammenzufassen. Hier der Link zum Originalentwurf des EU-Reports: An Industrial Media Strategy to leverage Data, Algorithms and Artificial Intelligence. Guillaume Klossa, Sonderberater des Vizepräsidenten der Europäischen Kommission, legt Bericht vor Als Reaktion …
Every coin has two sides, and every tool can be used for creative as well as destructive purposes. When it comes to such powerful new tools as learning networks, this adage has new and unforeseen implications. Since machine learning is spawning a host of innovative tools with never before seen possibilities, society must reflect on their ethical implications and potential pitfalls. There are some pressing questions to be debated in the short term, and this article will bring up the …
Overview Owning a Business in the 21st century and not thinking of gaining an online presence in this era and time of the internet age is not the best approach as far as high productivity is desired. Every business person would tell you that the primary aim of his/her business is to a make profit. And how do these profits come?. Customers engaging with his products. And how’s that possible? making your business known to your target audience. So in …
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