Ad vendors responded to the shift from second-price to first-price bidding by introducing bid shading. The rationale was that this strategy would save buyers money while maximizing the return on their advertising budget. However, bid shading continues to confound both advertisers and publishers who cannot figure out its role and the value it adds to the process of buying programmatic ads. This post seeks to clarify some of the misconceptions about bid shading. Bid shading is an old technique Bid …
Kategorie: Data Science
Everyone wants to be a disruptive innovator these days. Ever since the term first made it’s way into our collective consciousness, people have been „disrupting“ everything from coffee to computers. I see those people every day.But while being disruptive is undeniably cool, there are only a few ways that true disruptors truly change their industry, and sometimes, the world. Those include: Being able to do the same thing significantly cheaper Being markedly easier to use or do Create a business …
Buying a toaster, some white pants, or a flight ticket to Los Angeles are things I am less likely to indulge in on a frequent basis. However, after I buy them, I tend to notice the ads for these products or services. These ads may seem suitable at that moment because they are the most noticeable. However, they are also the most meaningless. Take for instance a watch that cannot accurately tell the time. It can have the most modern …
Every coin has two sides, and every tool can be used for creative as well as destructive purposes. When it comes to such powerful new tools as learning networks, this adage has new and unforeseen implications. Since machine learning is spawning a host of innovative tools with never before seen possibilities, society must reflect on their ethical implications and potential pitfalls. There are some pressing questions to be debated in the short term, and this article will bring up the …
I am Frieder, and I am a firm believer that data exhaust is going to play an important role in the future of the internet economy. Data exhaust is the trail of clicks that users online leave when they visit any site. One example is the Google search engine. The algorithm Google uses partly depends on the number of clicks a link gets to determine how relevant it is to online users. For instance, if in the first page of …
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