Previously if I heard those words, I’d wonder why they don’t leave this person? That was until I considered that maybe it’s not the actual person that makes the relationship toxic? In fact, this person could be a good friend. It may not be the person themselves that’s the problem, but the expectations they have of you. Their vision of things is so far beyond their budget or time frame, or their understanding is just not there. Their requirements become …
When creating a new product or service, customer attraction is always a big part of the strategy. You need consumers to notice your offering if there is any chance for them to buy it. The issue is that many business owners focus too much on acquiring several customers that they fail to realise it only takes one. Get a single consumer to buy your product or service, and you have accomplished the hardest part of your marketing. Not all entrepreneurs …
Nobody knows better than you that startups aren’t easy. You’re driven by an idea, by desire, by the potential of it all. It’s just that you haven’t got much money and you need help, an extra pair of hands to push your dream along. But there’s an art to hiring people for startups. It requires totally different selection criteria to an established business. You need to hire not just the right person but the perfect person, the person who gets …
Baby boomers tend to hold on to traditional capitalist views. Our parents believe that, if you want something bad enough, you’ll work for it. They say that hard work equals success. They also equate working hard and striving to earn a lot of money is what makes a good work ethic. This isn’t necessarily true. Our parents lived through the Cold War. They looked at communism and socialism as evil things. The notion that people should receive a universal basic …
Social Profiles