Programmatic advertising involves real-time bidding on advertising inventory to help with targeted ads. This trend has grown into a major element in today’s advertising sphere. Publishers face increasing demands to make things easy and efficient for advertisers. Buyers of advertising inventory have come to rely on open marketplaces to find what they need. The problem with this is that publishers are left wondering how to leverage their private marketplaces (PMPs). In this article, I explore the solutions that different publishers …
Kategorie: Publishing
Creators of Social interactive platforms often have had time controlling online harassment, hate speech and overall cyber bullying that are constantly growing rampant. The anonymity associated with these social platforms have prompted people who hold grudges towards particular groups of interests or individual persons to spew out hateful content aimed at psychological and morally degrading them. The recent rise of hateful utterances, comments and content in the social platforms forced the European regulators to crack the whip and Germany was …
The digital revolution has changed how marketers carry out campaigns. Now, advertisers have access to the technology ecosystem that makes it possible to buy targeted online ads. This concept is what defines programmatic advertising. The success of a marketing campaign depends on the ability to deliver the correct message to the right audience using the correct channel. A programmatic ecosystem allows marketers to accomplish this. In this piece, I will analyse some of the main players of a programmatic ecosystem: …
Publisher und Anbieter von Werbetechnologien versuchen, die Auswirkungen der neuesten Google-Änderungen zu verstehen, die letzten Donnerstag in einem Treffen mit US-amerikanischen Verlagen erörtert wurden. Einzelheiten zu den Änderungen gingen diese Woche an die britischen Verlage zurück, wobei die Unklarheiten mehr Unruhe brachten, als es Google wohl beabsichtigt hatte. In der Folge hat das Treffen am Donnerstag ernsthafte Besorgnis ausgelöst: Google entzieht den Anbietern die Kontrolle über die Bewertung ihrer Inhalte. Ferner verlieren die Anbieter die Möglichkeit, ihre Floorpreise zu kontrollieren. …
We are Heading Towards a Transitional Period for Advertising Anyone who has ever attended a Martech event will know that advertising is now in a state of transition. With these events as hubs of marketing technology, they’re where to find the latest information. The rules of advertising/marketing have changed, with the onset of digital technology. What were facts of the advertising world a decade back, are history today. We’re living in a time of change and innovation. In the words …
We all deserve access to real news and information. Writers, publishers and users all have an expectation that the information they get online is accurate and reliable. In order to make informed decisions and have intelligent discussions, you need to trust the stuff you read online. Social media platforms and publishers have a duty to provide users with a better experience when it comes to getting online information. There is so much fake news being circulated today, that a lot …
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