The Magic of Mission-Oriented Organizations

Ever wondered why at times, despite of having the most skilled people at work place and state of the art technology in hand, organizations still lack behind in achieving their goals? Where employees still not being able to give their 100%?

It is perhaps due to their inability of finding out the true purpose behind that work which results in lack of motivation amongst employees, leading to ultimate failure in achieving company’s larger interest. Yes, it may sound strange, but it’s true, there has to be a shift in how organizations work on a daily basis.

It is essential for the entrepreneurs to understand that once each level of the organizational hierarchy is encouraged to work with a mission behind, it would ultimately benefit the business as a whole. It is a tool that helps in encouraging the employees to achieve for the company and simultaneously achieve for themselves.

To be precise enough a few points have been outlined by an organization named Imperative, as to how to highlight the reason behind the work.

Firstly, each member of the company must be aware of the overall long and short term effects their work is going to have on the outside world while establishing good working relationships.

Secondly, a positive work environment should be stressed upon that involves appreciation and acknowledgements.

Lastly, a general perception should be encouraged that each individual’s success is valued by the company.

Basically the key is to motivate the workforce by building a connection between the individual goals and the company goals. In this way it becomes easier for the employees to work in the right direction and any kind of mistakes are easily highlighted.

The question now arises as to what steps need to be taken. This can be dealt with very easily if a few changes are put into place; just as companies hold performance reviews regularly, similarly there should be a regular reminder for the employees regarding the purpose of their work. Besides that, a culture of openness needs to be adopted where leaders share information about themselves as that’ll lead to the development of organizational trust. It is important that potential employees are hired and retained, specifically by valuing their personal growth and its overall effect on the organization. Lastly the mission behind their work should be instilled in each level of the organizational hierarchy such that its reflection is seen in every conversation that is conducted.

These steps will ensure that every individual works towards the mission of the company, once implemented, a clear change is going to be witnessed where employees are not only going to enjoy working but will be working towards achieving the larger company goal.

Stop trying to keep up. Start getting ahead!

Stop trying to keep up. Start getting ahead!

Martech is a complex topic where technology and processes are constantly evolving. I’ve tried to make sense of this complex industry by explaining ideas in an unbiased way, looking at events and technologies holistically, and shining a light on participants and practices when warranted.

You have Successfully Subscribed!

Photo credit:

I am passionate about activating ideas, people and spaces to create innovation and learning networks that transcends organisations, sectors and countries.