Andrus Andrip, Vizepräsident der Europäischen Kommission, hatte im Oktober 2018, den ehemaligen Direktor der Europäischen Rundfunkunion (EBU) Guillaume Klossa zu seinem Sonderberater ernannt und ihn gebeten, seine Einschätzungen zu den Herausforderungen und Chancen Europas im Zusammenhang mit der Entwicklung neuer digitaler Technologien wie Künstlicher Intelligenz und verwandten Systemtechnologien zusammenzufassen. Hier der Link zum Originalentwurf des EU-Reports: An Industrial Media Strategy to leverage Data, Algorithms and Artificial Intelligence. Guillaume Klossa, Sonderberater des Vizepräsidenten der Europäischen Kommission, legt Bericht vor Als Reaktion …
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Ad vendors responded to the shift from second-price to first-price bidding by introducing bid shading. The rationale was that this strategy would save buyers money while maximizing the return on their advertising budget. However, bid shading …
In recent years, browsers have inundated users with updates to block ad-tracking. Apple is the most visible crusader against tracking and other forms of data harvesting, but others such as Firefox and Chrome are not far …
Unified ad auctions have been around for as long as programmatic advertising has existed. However, a recent decision by Google to add them to its ad server is likely to make them mainstream. The change was …
The media landscape experienced tectonic shifts in the last decade or so, and that affected how businesses operate. Technologies such as social media proliferated the market and gave rise to the platform economy, which fueled great …
Programmatic advertising involves real-time bidding on advertising inventory to help with targeted ads. This trend has grown into a major element in today’s advertising sphere. Publishers face increasing demands to make things easy and efficient for …
Creators of Social interactive platforms often have had time controlling online harassment, hate speech and overall cyber bullying that are constantly growing rampant. The anonymity associated with these social platforms have prompted people who hold grudges …
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