Andrus Andrip, Vizepräsident der Europäischen Kommission, hatte im Oktober 2018, den ehemaligen Direktor der Europäischen Rundfunkunion (EBU) Guillaume Klossa zu seinem Sonderberater ernannt und ihn gebeten, seine Einschätzungen zu den Herausforderungen und Chancen Europas im Zusammenhang mit der Entwicklung neuer digitaler Technologien wie Künstlicher Intelligenz und verwandten Systemtechnologien zusammenzufassen. Hier der Link zum Originalentwurf des EU-Reports: An Industrial Media Strategy to leverage Data, Algorithms and Artificial Intelligence. Guillaume Klossa, Sonderberater des Vizepräsidenten der Europäischen Kommission, legt Bericht vor Als Reaktion …
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Programmatic advertising involves real-time bidding on advertising inventory to help with targeted ads. This trend has grown into a major element in today’s advertising sphere. Publishers face increasing demands to make things easy and efficient for …
Creators of Social interactive platforms often have had time controlling online harassment, hate speech and overall cyber bullying that are constantly growing rampant. The anonymity associated with these social platforms have prompted people who hold grudges …
Buying a toaster, some white pants, or a flight ticket to Los Angeles are things I am less likely to indulge in on a frequent basis. However, after I buy them, I tend to notice the …
Programmatic Advertising in China is dominated by just a few players, which are mostly internet companies. The programmatic buying market in China is called DSPs. Alibaba, Tencent, and Baidu dominate it. Alibaba alone controls about 60% …
The digital revolution has changed how marketers carry out campaigns. Now, advertisers have access to the technology ecosystem that makes it possible to buy targeted online ads. This concept is what defines programmatic advertising. The success …
Everyone wants to be a disruptive innovator these days. Ever since the term first made it’s way into our collective consciousness, people have been „disrupting“ everything from coffee to computers. I see those people every day.But …
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