Andrus Andrip, Vizepräsident der Europäischen Kommission, hatte im Oktober 2018, den ehemaligen Direktor der Europäischen Rundfunkunion (EBU) Guillaume Klossa zu seinem Sonderberater ernannt und ihn gebeten, seine Einschätzungen zu den Herausforderungen und Chancen Europas im Zusammenhang mit der Entwicklung neuer digitaler Technologien wie Künstlicher Intelligenz und verwandten Systemtechnologien zusammenzufassen. Hier der Link zum Originalentwurf des EU-Reports: An Industrial Media Strategy to leverage Data, Algorithms and Artificial Intelligence. Guillaume Klossa, Sonderberater des Vizepräsidenten der Europäischen Kommission, legt Bericht vor Als Reaktion …
Blog Posts
Unified ad auctions have been around for as long as programmatic advertising has existed. However, a recent decision by Google to add them to its ad server is likely to make them mainstream. The change was …
The media landscape experienced tectonic shifts in the last decade or so, and that affected how businesses operate. Technologies such as social media proliferated the market and gave rise to the platform economy, which fueled great …
Programmatic advertising involves real-time bidding on advertising inventory to help with targeted ads. This trend has grown into a major element in today’s advertising sphere. Publishers face increasing demands to make things easy and efficient for …
Creators of Social interactive platforms often have had time controlling online harassment, hate speech and overall cyber bullying that are constantly growing rampant. The anonymity associated with these social platforms have prompted people who hold grudges …
Buying a toaster, some white pants, or a flight ticket to Los Angeles are things I am less likely to indulge in on a frequent basis. However, after I buy them, I tend to notice the …
Programmatic Advertising in China is dominated by just a few players, which are mostly internet companies. The programmatic buying market in China is called DSPs. Alibaba, Tencent, and Baidu dominate it. Alibaba alone controls about 60% …
Social Profiles