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Social-First Operating
Brand and performance merge. Creative, platform mechanics and communities work as one system — not in separated silos.
Social First · Growth · P&L Impact
Social-First Growth Leader.
More than 15 years at the intersection of marketing, platforms and growth. My focus today: Social First as an operating system for brands — brand and performance on one stage, measured against the P&L.
15+Years at the intersection of marketing, platforms and growth.
2xFounder and managing director with responsibility for team, clients and P&L.
1x Exit305 Care — DTC skincare built social-first, exit to a VC (2025).
EU · APAC · USMandates and brands across three economic regions.
Brands don't grow in campaigns — they grow in systems. That's what I build.
I'm Frieder F. Neidlinger — a growth and marketing leader working at the intersection of social first, platform mechanics and commercial steering.
My focus: shaping brands so that creative, media and community work on one stage — with impact where it matters: in the P&L.
As co-founder and managing director of Twins Digital, I work from an operator's perspective — not from advisory distance. Strategy, setup and execution sit in one area of responsibility.
In parallel, I built 305 Care — a DTC skincare brand grown social-first, from market entry through funnel and creative system to exit to a venture-capital investor.
Working context
Platforms optimize the technical layer. Today, the real lever sits in creative, messaging and community.
Impact isn't decided in the brief — it's decided in the system.
Operating principleMore than 15 years working with brands, platforms and growth challenges across EU, APAC and the US.
Twins Digital
Co-founder and managing director of a social-first agency. Operating logic instead of channel activity — creative, media and performance interlocked on one stage.
Open Twins website- RoleCo-founder / Managing Director with responsibility for strategy, clients, team and P&L.
- ApproachSocial First as an operating system for brand growth: from creative and platform mechanics to performance and scaling.
- FocusImpact in the client's P&L, not on the campaign wall.
305 Care
DTC skincare brand built social-first — from market entry and funnel setup to +67% MoM growth and exit to a venture-capital investor (August 2025).
Read stock market update- RoleCo-founder / Managing Director with commercial and operational responsibility.
- ApproachSocial-first go-to-market: paid social, creator mechanics, creative testing, funnel steering.
- Impact+67% MoM growth through to exit. Market entry publicly documented in the DARWIN AG capital-market update.
Brand × Performance on one stage — with substance that lands in the P&L.
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Growth & Go-to-Market
Growth systems from market entry to scaling. Positioning, funnel architecture and commercial prioritization along the real levers — not along the disciplines.
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Operator Mindset
Accountability in the P&L. Making decisions, defending budgets, delivering results — by owner's logic, not deck logic.
Media outlets, trade publications and industry contexts where my work became visible.
W&V
Horizont
Adzine
One to One
New Business
Kontakter
iBusiness
Vivid MagazinContact
Let's talk.
For exchange on social-first growth, go-to-market, performance structures or entrepreneurial mandates.