Ad vendors responded to the shift from second-price to first-price bidding by introducing bid shading. The rationale was that this strategy would save buyers money while maximizing the return on their advertising budget. However, bid shading …
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Unified ad auctions have been around for as long as programmatic advertising has existed. However, a recent decision by Google to add them to its ad server is likely to make them mainstream. The change was …
Everyone wants to be a disruptive innovator these days. Ever since the term first made it’s way into our collective consciousness, people have been „disrupting“ everything from coffee to computers. I see those people every day.But …
Creators of Social interactive platforms often have had time controlling online harassment, hate speech and overall cyber bullying that are constantly growing rampant. The anonymity associated with these social platforms have prompted people who hold grudges …
The digital revolution has changed how marketers carry out campaigns. Now, advertisers have access to the technology ecosystem that makes it possible to buy targeted online ads. This concept is what defines programmatic advertising. The success …
Buying a toaster, some white pants, or a flight ticket to Los Angeles are things I am less likely to indulge in on a frequent basis. However, after I buy them, I tend to notice the …
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